Our Challenge
scratch pad competes in the National Student Advertising Competition (NSAC) every year and each year we get to create an advertising campaign for a a special client. One of our past clients was Tai Pei and they presented the challenge of changing the perception millennials had on frozen food packaging and meals on the go. They challenged us to find a way to connect with busy millennials to make sure they grab a Tai Pei frozen meal instead of the other frozen meals.
Our Solution
The Take Back Your Time campaign puts people back in control of the time that seems to slip by. The campaign positions Tai Pei as the solution to the universal problem of “being too busy.” After a long day of work or a stressful week of studying, Tai Pei is there for you. With Tai Pei, you’re always just five minutes away from dinner. With its exotic flavors and clean ingredients, Tai Pei is the perfect solution. Meetings and homework might take up your time, but making a healthy, satisfying dinner doesn’t have to.
