Our Challenge
scratch pad competes in the National Student Advertising Competition (NSAC) every year and each year we get to create an advertising campaign for a a special client. One of our past clients was Pizza Hut and they presented the challenge of changing the perception millennials had on pizza and the mobile ordering business. They wanted to get across that mobile ordering has an a greater impact for the pizza industry and will ultimately become mainstream. They wanted to convince the picky millennial generation that pizza is still an amazing option for a quick and easy meal!
Our Solution
The Launch Your Appetite campaign aims to not only alter brand perception, but also position Pizza Hut as the most rewarding digital ordering experience among its competitors. How? By reminding Millennials about Pizza Hut’s innovative history: the first online order, a delivery to Outer Space, and now - a brand new digital ordering experience. Now, it is all about the Millennials. When consumers launch the app, they experience the future of pizza right at their fingertips.
