Wienerschitzel’s Who’s to Judge Campaign
Who’s to Judge Ad
Our Challenge
scratch pad competes in the National Student Advertising Competition (NSAC) every year and each year we get to create an advertising campaign for a a special client. In the 2018/2019 school year, our client was Wienerschnitzel. Wienerschnitzel presented the challenge of changing the perception of the hot dog as we know it. They provided two target markets to reach, consumers aged 23-28 as well as consumers aged 40-45 who are family centric. Their challenge revolved more around attitudes these two groups had towards the hot dog and how we were going to change them.
Our Solution
We found that consumers actually enjoy indulging in a hotdog yet are afraid to voice their true opinions. So we came came up with the “Who’s To Judge” campaign which embraces everyone’s weird habits and secrets they may be hiding. There are some things you want to keep private like that gym membership you used once (#relateable), or your streaming suggestions (we are huge fans of Downton Abbey), but your individuality should be embraced. The “Who’s To Judge” campaign combats the stigma surrounding hotdogs by challenge the norm and allowing for consumers to be their true authentic selves.
Animated Hot Dog